Automate your
business flow.
Orders, inventory, GST invoices, customer replies, payments and reports — in one calm, intelligent dashboard.
Revenue · this month
₹4,82,300
+18.4% vs last month
Orders today
128
Low-stock alerts
6
AI workflows ready
4
Illustrative product preview using sample data.
Track everything.
Orders, inventory, invoices, customers and messages — connected in one calm business workspace.
Orders this month
1,284
Invoices raised
812
Inventory alerts
6
Active customers
3,942
Net revenue
₹4.8L
Stores connected
7
Marketplaces you can connect
Marketplace integrations require official API approval from each platform. Available on the Business plan.
Ask anything.
A calm assistant that drafts replies, summarizes orders, spots low stock and suggests your next best move.
Which orders are delayed?
3 orders past SLA: #10241 (Amazon, 2d), #10287 (Flipkart, 1d), #10302 (Shopify, 1d).
Write a WhatsApp reply for this customer
Hi Rhea, your order #10287 is out for delivery today and should arrive by 7 PM.
Which products may go out of stock?
6 SKUs below reorder point. Top risk: 'Linen Kurti — M' (2 left, 8/day velocity).
Create a GST invoice email
Subject: Invoice INV-1042 · Aurora Retail. CGST/SGST split, HSN 6109, UPI/Card.
Automate your workflow.
One order fires the whole chain — invoice, message, inventory, shipping, tracking. Quietly, in the background.
Store connected
Step 1 of 7
Order received
Step 2 of 7
GST invoice
Step 3 of 7
Customer message
Step 4 of 7
Inventory updated
Step 5 of 7
Shipping created
Step 6 of 7
Tracking sent
Step 7 of 7
Essential automation
Pro
₹499/mo
- Order → invoice → email
- Low-stock alerts
- WhatsApp reply drafts
- Basic reports
Full workflow autopilot
Business
₹999/mo
- End-to-end SellerFlow AI
- Shipping + tracking updates
- Marketplace sync (API-ready)
- Advanced automations & staff
Product demo
Sixty seconds, start to first invoice
Sign-up, store connection, an order arriving, the invoice going out — the whole loop, no narration needed.
The core
Six tools your business already needs, finally in one place
No add-on marketplace, no per-seat surprises. Everything below is one login and one bill.
Sales & POS
A touch-friendly counter for shops, salons and clinics. Ring up a sale in under ten seconds.
GST billing
CGST/SGST breakdowns, HSN codes, PDF invoices, WhatsApp share and Razorpay collection.
Smart inventory
Stock moves as you sell. Low-stock alerts and reorder quantities read from your own sales pattern.
Appointments & staff
One calendar your team will actually open — reminders, reschedules, attendance and no-show tracking.
Reports you can ask
"What did we make last Tuesday?" Type it in English, get the number and the chart behind it.
AI assistant
Drafts customer replies, flags slow days before they happen, and finds the money quietly leaking out.
SellerFlow AI · Business plan
Run your online store the way you run your shop
Every order, shipment, return, COD rupee and margin from every channel — pulled into one queue and pushed through the same automated flow.
- Amazon
- Flipkart
- Myntra
- Meesho
- Nykaa
- Shopify
- WooCommerce
- Shiprocket
- Razorpay
Live automation
Order → invoice → ship → track
Multi-channel orders
Amazon, Flipkart, Meesho, Shopify, Instagram, WhatsApp and your own site land in one queue.
Shipping & tracking
Couriers, AWBs, delivery estimates and WhatsApp updates without a single copy-paste.
Returns & RTO
Reasons, refund status, automatic restock — and a running count of what it costs you.
COD & settlements
COD pending, marketplace payouts, fees and reconciliation, all in rupees.
True profit
Revenue minus product cost, shipping, ads and marketplace fees — per product, per channel.
Unified inbox
WhatsApp, email and SMS in one thread per customer, with templated order-stage notifications.
Marketplace integrations require official API approval from each platform (Amazon, Flipkart, Myntra, Meesho, Nykaa, Shopify, WooCommerce).
Tools hub
35+ free tools for Indian sellers
Calculators, generators and utilities every seller needs — all run locally in your browser. Pro adds AI drafting and limited automation. Business unlocks marketplace, WhatsApp and shipping workflows after you connect approved API keys.
AI listing tools
Titles, descriptions, bullets and backend keywords for Amazon, Flipkart, Meesho, Myntra and Nykaa.
Profit & pricing
Profit calculator, marketplace fee, GST, shipping, ACOS, ROAS — every number a seller runs weekly.
Inventory & restock
Restock calculator, reorder point, low-stock alerts and a full inventory dashboard.
Review + marketing
Review sentiment, AI review replies, WhatsApp/email campaigns and marketing copy.
AI seller assistant
Ask anything about your listings, ads, inventory and orders in plain English.
Automation workflows
Bulk runs, scheduled reports, price watches, restock alerts, approvals and team roles on Business.
Pro · ₹499/mo
Seller growth tools + limited automation
- • AI Listing Generator, Optimizer, Title / Description / Bullets
- • Profit, Marketplace fee, ROAS, ACOS calculators
- • Inventory dashboard + restock calculator
- • Review sentiment + AI review reply drafts
- • Scheduled daily/weekly reports
Business · ₹999/mo
Full catalogue + full automation
- • Every tool in the catalogue
- • Bulk runs, scheduled workflows, approvals
- • Marketplace, WhatsApp, courier & Razorpay connectors
- • Auto listing audits, competitor + price + review alerts
- • Team roles and approval workflows
How we earn trust
Built carefully. Made for India.
Browser-local free tools
Public calculators and utilities run in your browser. Their formulas and limitations are shown on each page.
Transparent methodology
Calculator guides include the method, an illustrative worked example, common mistakes and a clear disclaimer.
Built for Indian workflows
INR-first calculations, GST fields and practical guidance for Indian small businesses and ecommerce sellers.
Honest pricing
Pay only as you grow
Start on Free with no card. Move up when the limits start to pinch, and move back down whenever you like.
Free
No card required₹0/ forever
- Up to 25 customers
- 10 invoices per month
- Up to 20 inventory items
- Basic dashboard & expenses
Free forever · No card required
Pro
Cancel anytime₹499/ per month
- Unlimited customers & invoices
- PDF invoices + WhatsApp share
- Inventory, expenses & reports
- AI Assistant + ecommerce orders
No card required · Cancel anytime
Business
₹999/ per month
- Everything in Pro
- Staff, attendance & appointments
- Shipping, returns & COD tracking
- Admin roles + priority support
No card required · Cancel anytime
Trusted payments
Razorpay checkout, verified on our backend.
Every payment is validated server-side. You never touch a key, and your customer sees a clean receipt instantly.
Go deeper
Explore the modules in detail
Built for India
₹ INR pricing, GST invoices, WhatsApp sharing, Razorpay and Hinglish support.
Marketplaces
Run your business smarter, starting today
Set up in five minutes, import from your spreadsheet, and cancel whenever you want.