Ecommerce · United States

Shopify Profit Margin Calculator

Estimate profit per Shopify order in USD after payment processing (Shopify Payments or third-party), app cost per order, shipping, ad cost, and discount.

Marketplace fees change. Enter your current fee rate for the most accurate estimate.

Inputs

Selling price ($)

Product cost (COGS) ($)

Payment processing (%) (%)

Payment processing (flat) ($)

Shipping absorbed ($)

Ad cost per order (CAC) ($)

App cost per order ($)

Discount / coupon (%)

Result

Net after discount: $44.10
Payment processing: $1.58
COGS: $15.00
Shipping absorbed: $5.00
Ad cost per order: $10.00
App cost per order: $0.35
Gross margin: 69.39%
Net profit per order: $12.17
Net margin: 24.84%

Method

Profit = Price × (1 − Discount%) − Payment fee (% + flat) − COGS − Shipping absorbed − Ad cost per order − App cost per order.

Frequently asked questions

What is a good Shopify net margin?

It varies by category. Many DTC brands target a 15–25% net margin after ads. Anything under 5% is fragile — one bad CPM month can wipe it out.

Should I include app costs?

Yes. If you use paid apps, divide the monthly cost by expected monthly orders and enter that as the app cost per order.

Method and guidance reviewed by the AIFlowBiz Editorial Team.