Ecommerce · United States

Walmart Marketplace Profit Calculator

Estimate profit for a Walmart Marketplace order after Walmart referral fee, WFS (Walmart Fulfillment Services) fee if applicable, ad cost, and returns.

Marketplace fees change. Enter your current fee rate for the most accurate estimate.

Inputs

Selling price ($)

COGS ($)

Walmart referral fee (%)

WFS fulfillment fee (0 if you ship) ($)

Ad cost per unit ($)

Return reserve (%)

Result

Referral fee (15.00%): $5.25
WFS fulfillment: $4.90
Ad cost: $3.50
COGS: $10.00
Return reserve (5.00%): $1.75
Net profit: $9.59
Net margin: 27.41%

Method

Profit = Price − Referral fee % − WFS fee (if used) − Ad cost − COGS − Return reserve.

Frequently asked questions

Do referral fees on Walmart match Amazon?

They are similar but not identical. Walmart's category rates are published in Seller Center — check the current schedule.

Method and guidance reviewed by the AIFlowBiz Editorial Team.