Operations · United States
Ecommerce Return Rate Calculator
Enter orders, returns, average order value, and per-return processing cost. The calculator shows return rate, gross revenue lost, and effective profit after refund logistics.
Inputs
Return shipping + inspection + restock labor.
Result
- Return rate
- 9.00%
- Gross revenue lost to returns
- $4,950.00
- Gross profit lost
- $2,227.50
- Return handling & restock cost
- $1,530.00
- Net revenue (period)
- $50,050.00
- Adjusted gross profit (period)
- $20,992.50
Category benchmarks vary widely — apparel is often 20–40%; small home goods often below 10%.
Track return reasons monthly to spot listing, sizing, or quality issues.
Method
Return rate = Returns ÷ Orders. Lost revenue = Returns × AOV. Return cost = Returns × (AOV × restock loss % + processing cost).
Frequently asked questions
What is a healthy return rate?
It depends on category. Apparel is typically higher than electronics or home goods. Compare to your own trend, not a generic benchmark.
Should I include partial refunds?
Yes — count anything that reversed revenue. For accuracy, add a separate row for partial refunds if they are common.
Method and guidance reviewed by the AIFlowBiz Editorial Team.
Related tools
Related reading
Educational tool. Not financial, tax, or legal advice. Confirm current marketplace fees and tax rates from official sources.